They get softer and more luscious the more you wash and use them.
No deformation after frequent wash
Eskimo's thought: "I've tried many beach towels and ended up in the bathroom instead of the beach. From my experience, a great beach towel has to be light in weight, soft and absorbent. I need a towel big enough and light because I have to keep my beach bag as light as possible. Softness of the towel is essential, after having a great time at the beach and you may not realise how sensitive your skin could be. I tried this turkish towel myself and washed a few times and it is still sitting in my beach bag instead of the bathroom!"